I have fair skin which I love, protect from the sun and enhance as best I can. However, fair can often look pale, as in unwell, which is not a flattering look. I frequently neglect to get enough sleep, whether it be restlessness, insomnia, or simply out late (or a combination of all three) and have gotten comments "Are you feeling ok?", "You look pale." from coworkers, friends and family on occasion. My trick: blush!
Of course, undereye concealer and de-puffing is probably necessary (everyday for me, not just too-soon-mornings) but the key for me is blush. Rosy cheeks can make a pale complexion look healthy, well-rested and youthful. It works for me. I never get told I look tired or that I look like I'm not feeling well when I have rosy cheeks.
Something bright is key - think rose, peach or coral - and apply it in thin layers to the apples of your cheeks for a natural glow. Creams and liquids tend to look more natural than powders but you can also layer a cream or liquid blusher with a powder for a more 3D effect.
You'll never look exhausted again!
C.