It was announced this morning that MAC has opted to scrap their upcoming Rodarte collaboration completely. Despite announcing that they would rename the products in the collection prior to release after a storm of outrage. See the Beauty Squared post about the Juarez controversy here.
On their Facebook page and through press releases, MAC announced the decision to not sell the collection but still intend to donate the projected profits to the charity they announced they would start to benefit the women and girls of Juarez.
You can read the press release on Temptalia or on MAC's Facebook page. It is below in it's entirety as well:
This decision will not impact M·A·C 's commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.
Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.
What do you think? Was this the correct decision or were you satisfied with the collection being renamed and profits donated? Is this the MAC you know and love again?
C&J
Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.
What do you think? Was this the correct decision or were you satisfied with the collection being renamed and profits donated? Is this the MAC you know and love again?
C&J