MAC Pro Longwear SPF10 Foundation, Concealer and Lipcreme - Preview


Pro Longwear SPF10 Foundation, Concealer, and Lipcreme


MAC has some new editions to its' permanent collection - long-lasting concealers, foundations and lipcremes. They were released in North America on September 16, 2010

Here's what MAC has to say about their new products:

With your schedule busier than ever, who has time to reapply their makeup? Introducing a new generation in Longwear technology: Pro Longwear SPF10 Foundation, Concealer and Lipcreme. After hours of overtime, this is the most advanced Longwear M∙A∙C formulations has ever created!

Pro Longwear SPF10 Foundation: This lightweight liquid foundation provides a creamy, buildable comfort, leaving skin smooth and flawless for up to 15 hours.

Pro Longwear Concealer: A blendable, all-over concealer that provides full coverage to create a natural, matte finish lasting up to 15 hours.

Pro Longwear Lipcreme: Full coverage, breathable lip colour that creates a comfortable cushion and subtle shine while staying true up to 12 hours.


The new M∙A∙C Pro Longwear products are available in North America beginning September 16, 2010 and will become part of our permanent selection.

195 Concealer Brush
$26.50 CDN/$22 US
A flexible synthetic fibre flat brush with slight pointed tip for precision application and blending of all concealer formulas and other emollient products.

190 Foundation Brush
$38.50 CDN/$32 US
A professional class foundation brush designed to provide a smooth, even finish.



Pro Longwear Concealer
$20 CDN/$16.50 US
Pro Longwear SPF Foundation
$35.50 CDN/$29.50 US

There are 16 concealer shades and 16 foundations shades in total in the classic MAC NC and NW range. 



Prep + Prime Skin 
$31.50 CDN/$30 US
An ultra-fluid lotion formulated with special effect silicones. Calms and soothes the skin, blots away excess oil,  and evens out skin redness. Improves the laydown and application of foundation or powder.




Pro Longwear Lipcreme
$19 CDN/$16 US




Pro Longwear Lipcreme in Extended Play
Blackened brick red (cream)


Pro Longwear Lipcreme in Faithfully Yours
Blackened dirty purple (cream)



Pro Longwear Lipcreme in Goes and Goes
Blue violet (cream)


Pro Longwear Lipcreme in Good To Go
Loudmouth orange (cream)



Pro Longwear Lipcreme in Love Forever!
Bright blue pink (cream)


Pro Longwear Lipcreme in Made To Last
Deep plummy brown (frost)


Pro Longwear Lipcreme in Overtime
Light baby pink (cream)

Pro Longwear Lipcreme in Perpetual Flame
Pink cranberry (cream)

Pro Longwear Lipcreme in Prolong
True red (cream)

Pro Longwear Lipcreme in Sweet Ever After
Copper (frost)

Pro Longwear Lipcreme in Till Tomorrow
Greyed mauvey brown (cream)

Pro Longwear Lipcreme in Unlimited
Muted dirty rose (cream)

What do you think - are you the long-lasting make up type? Have you tried any of the lipcremes? Do they last? Tell us!

C.